Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Classroom
Online
Starting at $765.00
As few as 6 weeks
4.0

What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.

Winter 2020 Schedule

Available Format(s):

These courses are fully online, and there are no in-person classroom meetings.

Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Instructor: Steven Van Hook
370803
Fee:
$765.00
See Details
Refund Deadline
No refunds after January 10, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
Book: Essentials of Marketing by Perreault, Cannon & McCarthy
Future Offering (Opens November 04, 2019 12:00:00 AM)
-
370802
Fee:
$765.00
See Details
Refund Deadline
No refunds after January 10, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy

These courses meet in person and make use of an online presence to varying degrees.

Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Monday, Wednesday 9:00AM - 12:00PM
Location: UCLA Extension 1010 Westwood
370801
Fee:
$795.00
See Details
Notes

This section is specifically for international students in the Marketing Certificate program.

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after January 12, 2020
Course Requirements
Essentials of Marketing: A Marketing Strategy Planning Approach by William Perreault Jr., Joseph Cannon and E. Jerome McCarthy
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Mon Jan 6, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Wed Jan 8, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Mon Jan 13, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Wed Jan 15, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Mon Jan 20, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Wed Jan 22, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Mon Jan 27, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Wed Jan 29, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Mon Feb 3, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Wed Feb 5, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Mon Feb 10, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Wed Feb 12, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Tuesday 6:30PM - 9:30PM
Location: UCLA
Instructor: Lori Enomoto
370799
Fee:
$765.00
See Details
Refund Deadline
No refunds after January 20, 2020
Course Requirements
Course syllabus not yet available.
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William Perreault, Jr. and Joseph Cannon and E. Jerome McCarthy
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 7, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175
Lecture
Tue Jan 14, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175
Lecture
Tue Jan 21, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175
Lecture
Tue Jan 28, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175
Lecture
Tue Feb 4, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175
Lecture
Tue Feb 11, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175
Lecture
Tue Feb 18, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175
Lecture
Tue Feb 25, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175
Lecture
Tue Mar 3, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175
Lecture
Tue Mar 10, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175
Lecture
Tue Mar 17, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

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