Elevate your marketing skills by learning how to think and practice strategically in order to meet the demands of the competitive business environment today.
What you can learn.
- Go beyond the traditional principles and tactics of marketing to practice marketing at a higher, more strategic level
- Learn to identify trends and design long-range marketing strategies to guide a business through a competitive business environment
- Develop a full strategic marketing plan that integrates keys skills learned in prior courses
About this course:This capstone course allows students to put into practice key skills they have learned that address the need to understand more than just traditional marketing principles, as well as helps explain how trends develop and how to design effective, long-range marketing strategies that meet the demands of today's dynamic consumer environment. Students explore marketing trends, marketing management decision-making, consumer attitudes, niche marketing, advertising strategies, distribution channels, and the use and misuse of various marketing media.
It is advisable that you complete the following (or equivalent) since they are prerequisites for Strategic Marketing.
Fall 2019 Schedule
These courses are fully online, and there are no in-person classroom meetings.
Enrollment limited. Internet access required. Materials required.
These courses meet in person and make use of an online presence to varying degrees.
Online sessions to be announced and subject to change. Internet access required. Materials required.