Strategic Marketing

MGMT X 460.35

Elevate your marketing skills by learning how to think and practice strategically in order to meet the demands of the competitive business environment today.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Classroom
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Go beyond the traditional principles and tactics of marketing to practice marketing at a higher, more strategic level
  • Learn to identify trends and design long-range marketing strategies to guide a business through a competitive business environment
  • Develop a full strategic marketing plan that integrates keys skills learned in prior courses

About this course:

This capstone course allows students to put into practice key skills they have learned that address the need to understand more than just traditional marketing principles, as well as helps explain how trends develop and how to design effective, long-range marketing strategies that meet the demands of today's dynamic consumer environment. Students explore marketing trends, marketing management decision-making, consumer attitudes, niche marketing, advertising strategies, distribution channels, and the use and misuse of various marketing media. 
Suggested Prerequisites

It is advisable that you complete the following (or equivalent) since they are prerequisites for Strategic Marketing.

X 160 Marketing Principles and Practices and X 466 Consumer Market Research or professionals with a minimum of two years experience may enroll.

Fall 2019 Schedule

Available Format(s):

These courses are fully online, and there are no in-person classroom meetings.

Enrollment Closed
-
Instructor: Robert Liljenwall
369500
Fee:
$765.00
See Details
Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after September 27, 2019
Course Requirements
Internet access required to retrieve course materials.
MARKETING STRATEGY by O. C. Ferrell and Michael D. Hartline

These courses meet in person and make use of an online presence to varying degrees.

Enrollment Closed
-
Thursday 6:30PM - 9:30PM
Location: UCLA Extension Lindbrook Center in Westwood
Instructor: Steven Brand
369499
Fee:
$765.00
See Details
Notes

Online sessions to be announced and subject to change. Internet access required. Materials required.

Refund Deadline
No refunds after October 09, 2019
Course Requirements
Book: Marketing Strategy by Ferrell & Hartline
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 26, 2019
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Oct 3, 2019
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Oct 10, 2019
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Oct 17, 2019
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Oct 24, 2019
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Oct 31, 2019
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Nov 7, 2019
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Nov 14, 2019
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Nov 21, 2019
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Nov 28, 2019
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Dec 5, 2019
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Dec 12, 2019
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215

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Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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