Strategic Marketing

MGMT X 460.35
Elevate your marketing skills by learning how to think and practice strategically in order to meet the demands of the competitive business environment today.
READ MORE ABOUT THIS COURSE
Online
Hybrid
Starting at $765.00
As few as 11 weeks
4.0 Credits

What you can learn.

  • Go beyond the traditional principles and tactics of marketing to practice marketing at a higher, more strategic level
  • Learn to identify trends and design long-range marketing strategies to guide a business through a competitive business environment
  • Develop a full strategic marketing plan that integrates keys skills learned in prior courses

About this course:

This capstone course allows students to put into practice key skills they have learned that address the need to understand more than just traditional marketing principles, as well as helps explain how trends develop and how to design effective, long-range marketing strategies that meet the demands of today's dynamic consumer environment. Students explore marketing trends, marketing management decision-making, consumer attitudes, niche marketing, advertising strategies, distribution channels, and the use and misuse of various marketing media. 
Suggested Prerequisites

It is advisable that you complete the following (or equivalent) since they are prerequisites for Strategic Marketing.

X 160 Marketing Principles and Practices and X 466 Consumer Market Research or professionals with a minimum of two years experience may enroll.

Fall 2018 Schedule

These courses are fully online, and there are no in-person classroom meetings.

Available
-
Instructor: Robert Liljenwall
363432
Fee:
$765.00
3 days left. Enroll by Sep 24, 2018
See Details
Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after September 28, 2018
Course Requirements
Internet access required to retrieve course materials.
MARKETING STRATEGY by O. C. Ferrell and Michael D. Hartline

Hybrid courses utilize a combination of in-person classroom meetings and online meetings.

Available
-
Tuesday 6:30PM - 9:30PM
Location: UCLA
Instructor: Tito Zamalloa
363431
Fee:
$765.00
4 days left. Enroll by Sep 25, 2018
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after October 8, 2018
Course Requirements
Book: Marketing Strategy by Ferrell & Hartline
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 25, 2018
6:30PM - 9:30PM
UCLA
Rolfe Hall 3116
Lecture
Tue Oct 2, 2018
6:30PM - 9:30PM
UCLA
Rolfe Hall 3116
Lecture
Tue Oct 9, 2018
6:30PM - 9:30PM
UCLA
Rolfe Hall 3116
Lecture
Tue Oct 16, 2018
6:30PM - 9:30PM
UCLA
Rolfe Hall 3116
Lecture
Tue Oct 23, 2018
6:30PM - 9:30PM
UCLA
Rolfe Hall 3116
Lecture
Tue Oct 30, 2018
6:30PM - 9:30PM
UCLA
Rolfe Hall 3116
Lecture
Tue Nov 6, 2018
6:30PM - 9:30PM
UCLA
Rolfe Hall 3116
Lecture
Tue Nov 13, 2018
6:30PM - 9:30PM
UCLA
Rolfe Hall 3116
Lecture
Tue Nov 20, 2018
6:30PM - 9:30PM
UCLA
Rolfe Hall 3116
Lecture
Tue Nov 27, 2018
6:30PM - 9:30PM
UCLA
Rolfe Hall 3116
Lecture
Tue Dec 4, 2018
6:30PM - 9:30PM
UCLA
Rolfe Hall 3116

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Keep up to date on the latest news and offerings in Marketing, Sales & PR

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning