Content Design for UX

DESMA X 485.99

Learn best practices on how to define, design, and implement content across digital experiences.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Remote
Starting at $789.00
As few as 11 weeks
4.0

What you can learn.

  • Understand how content strategy affects user experience and how to test it
  • Recognize the power of taxonomy and information architecture
  • Compare the differences between machine learning and artificial intelligence, and how to support each with content
  • Learn how to apply design thinking to develop a content strategy and roadmap

About this course:

Many websites and apps offer similar experiences and features. Content design helps differentiate products by communicating stories and information that engage users and elevate  meaningful digital experiences. From product descriptions to error messages, content design turns predictable interactions into memorable ones. In this course, students learn how to establish voice and personality when planning content for FAQs, chatbots, tutorials, search, designing for a funnel, working with a Content Management System (CMS), and more. Students focus on a content strategy made up of taxonomy, user journeys, metadata, UX writing, machine learning, and artificial intelligence. The class demonstrates proven content-first methods for user engagement, including how to create a strategic pitch to stakeholders, increase and measure successful user outcomes, and design for evergreen digital experiences.
Prerequisites
DESMA X 481.99AF User Experience I and DESMA X 479.8K User Experience II, or equivalent experience and consent of instructor. 

Summer 2022 Schedule

Date & Time
Details
Format
 
-
Wednesday 6:00PM - 9:00PM PT
Canceled
See Details
Instructor: Chuck Griffith
387696
Fee:
$789.00
Remoteformat icon
Location: Remote Classroom
Notes
This course was formerly titled Content Strategy for UX. 
Refund Deadline
No refunds after June 29, 2022
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 22, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Jun 29, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Jul 6, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Jul 13, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Jul 20, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Jul 27, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Aug 3, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Aug 10, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Aug 17, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Aug 24, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Aug 31, 2022
6:00PM PT - 9:00PM PT
Remote Classroom

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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