Understand how content strategy affects user experience and how to test it
Recognize the power of taxonomy and information architecture
Compare the differences between machine learning and artificial intelligence, and how to support each with content
Learn how to apply design thinking to develop a content strategy and roadmap
About this course:
Many websites and apps offer similar experiences and features. Content design helps differentiate products by communicating stories and information that engage users and elevate meaningful digital experiences. From product descriptions to error messages, content design turns predictable interactions into memorable ones. In this course, students learn how to establish voice and personality when planning content for FAQs, chatbots, tutorials, search, designing for a funnel, working with a Content Management System (CMS), and more. Students focus on a content strategy made up of taxonomy, user journeys, metadata, UX writing, machine learning, and artificial intelligence. The class demonstrates proven content-first methods for user engagement, including how to create a strategic pitch to stakeholders, increase and measure successful user outcomes, and design for evergreen digital experiences.
DESMA X 481.99AF User Experience I and DESMA X 479.8K User Experience II, or equivalent experience and consent of instructor.