Best Practices in Social Media for the Communications Professional
This course focuses on helping communications professionals develop a social media playbook filled with strategies and tactics that achieve core business goals.
What you can learn.
- Learn to apply core PR and marketing principles to social media
- Gain knowledge on how to develop and syndicate content
- Become skilled in working with online influencers and empowered consumers
- Learn to use basic search engine optimization and how to develp a strategic social media plan
About this course:While many PR and marketing pros claim to be social media "experts," those who can demonstrate true expertise are rare and much sought after. This course is focused on helping you develop a social media playbook filled with strategies and tactics that achieve core business goals. Learn how to apply core PR and marketing principals to social media, develop and syndicate content, work with online influencers and empowered consumers, employ basic search engine optimization, and develop a strategic social media plan.
Spring 2021 Schedule
Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.