Best Practices in Social Media for the Communications Professional

MGMT X 469.21

This course focuses on helping communications professionals develop a social media playbook filled with strategies and tactics that achieve core business goals.

READ MORE ABOUT THIS COURSE
Fall
Spring
Remote Instruction
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Learn to apply core PR and marketing principles to social media
  • Gain knowledge on how to develop and syndicate content
  • Become skilled in working with online influencers and empowered consumers
  • Learn to use basic search engine optimization and how to develp a strategic social media plan

About this course:

While many PR and marketing pros claim to be social media "experts," those who can demonstrate true expertise are rare and much sought after. This course is focused on helping you develop a social media playbook filled with strategies and tactics that achieve core business goals. Learn how to apply core PR and marketing principals to social media, develop and syndicate content, work with online influencers and empowered consumers, employ basic search engine optimization, and develop a strategic social media plan. 

Spring 2020 Schedule

Available Format(s):

These courses meet regularly and are fully online. Click “See Details” below for more information.

Enrollment Closed
-
Tuesday 7:00PM PDT - 10:00PM PDT
Location: Online
Instructor: Erik Deutsch
372417
Fee:
$455.00
See Details
Notes

Enrollment limited. Internet access required.

Refund Deadline
No refunds after March 30, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
No textbook required for this section.
Schedule
Type
Date
Time
Location
Lecture
Tue Mar 31, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Tue Apr 7, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Tue Apr 14, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Tue Apr 21, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Tue Apr 28, 2020
7:00PM PDT - 10:00PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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