certificate

General Business Studies with Concentration in Marketing

This multicourse certificate gives students interested in a marketing career, or current marketing professionals, the skills to launch or advance a career in the fields of public and media relations.

This program is perfect for...

  • Marketing managers who want or are required to obtain further certification
  • People in related fields looking for a career transition into marketing
  • Working marketing professionals looking for career advancement
  • Students who want to launch a career in marketing

What you can learn.

  • Tricks of the trade when working with print, broadcast, and digital media outlets
  • How social media fits into an integrated marketing strategy
  • How to design effective, long-range marketing strategies
  • The ethics issues of marketing and advertising

What our students say about our certificates.

What our certificates have done for our students.

85%

feel a certificate helped them enhance their careers

1 in 4

received a salary increase after starting a certificate program

50%

switched careers after completing a certificate program

85%

recommend a certificate program to others

Courses

Click below to view the required and elective courses, if applicable, for this program.

Defined Elective - Ethics
Students must complete one ethics course from the following list.
MGMT 891.02
Typically Offered: Fall, Winter, Spring, Summer
MGMT 859.50
Typically Offered: Fall, Winter, Spring, Summer
Electives - Marketing
Students must complete a minimum of 16 units of marketing courses.
MGMT X 470.10
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 470.20
Typically Offered: Fall, Spring
MGMT X 471.10
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 466.05
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.484
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.52
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 461A
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 463.01
Typically Offered: Fall, Spring
MGMT X 466
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.35
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.381
Typically Offered: Winter, Summer
MGMT X 460.382
Typically Offered: Fall, Spring
MGMT X 460.394
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.398
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.41
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 160
Typically Offered: Fall, Winter, Spring, Summer
see all courses
Electives - Management
In addition to the 16 units of marketing coursework, a student must complete 20 units of courses in the Management (MGMT) discipline, numbered X 1-199 or X 400-499.
MGMT X 423.44
Typically Offered: Winter, Summer
MGMT X 403
Typically Offered: Winter, Summer
MGMT X 418.32
MGMT X 491.11
Typically Offered: Fall, Spring
MGMT X 497.610
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 497.611
Typically Offered: Fall, Spring
MGMT X 497.612
Typically Offered: Fall, Winter, Spring
MGMT X 497.613
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 481.5
Typically Offered: Fall, Spring
MGMT X 497.614
Typically Offered: Winter
MGMT X 482.201
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 497.615
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 482.202
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 482.203
Typically Offered: Fall, Spring
MGMT X 490.8
Typically Offered: Fall, Spring
MGMT X 476.15
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 476.2
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 476.321
Typically Offered: Fall, Spring
MGMT X 476.35
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 477.9
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 469.26
Typically Offered: Winter, Summer
MGMT X 476.7
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 469.28
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 469.29
Typically Offered: Spring
MGMT X 476.8
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 470.10
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 470.20
Typically Offered: Fall, Spring
MGMT X 476.99
Typically Offered: Fall, Spring
MGMT X 471.10
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 477.10
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 475.2
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 475.4
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 475.5
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.484
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 469.14
Typically Offered: Fall, Winter, Spring
MGMT X 460.494
Typically Offered: Winter, Summer
MGMT X 460.983
MGMT X 469.15
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.52
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 469.16
Typically Offered: Fall, Spring
MGMT X 469.21
Typically Offered: Fall, Spring
MGMT X 460.989
MGMT X 469.22
Typically Offered: Spring
MGMT X 461A
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 463.01
Typically Offered: Fall, Spring
MGMT X 460.923
MGMT X 466
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 466.05
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 469.11
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 469.12
Typically Offered: Fall, Winter, Spring
MGMT X 469.13
Typically Offered: Fall, Spring
MGMT X 450.35
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 450.36
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 450.50
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 450.65
Typically Offered: Fall, Winter, Spring
MGMT X 460.35
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.381
Typically Offered: Winter, Summer
MGMT X 450
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.382
Typically Offered: Fall, Spring
MGMT X 450.03
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.394
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 450.2
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.398
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 450.31
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.41
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 450.32
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 450.34
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 433.02
MGMT X 439.3
MGMT X 439.31
Typically Offered: Fall, Spring
MGMT X 442.12
MGMT X 442.14
MGMT X 430.513
MGMT X 442.15
MGMT X 430.514
MGMT X 430.515
MGMT X 430.137
MGMT X 427.121
MGMT X 427.124
MGMT X 423.42
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 423.421
MGMT X 423.422
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 427.9
MGMT X 423.423
Typically Offered: Winter, Summer
MGMT X 427.96
MGMT X 430.512
MGMT X 430.132
MGMT X 423.433
MGMT X 430.136
MGMT X 422
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 423
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 423.18
MGMT X 423.2
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 408.64
MGMT X 120A
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 403.31
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 120B
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 120C
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 124A
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 403.61
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 124B
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 160
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 1A
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 100
MGMT X 1B
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 401
Typically Offered: Fall, Winter, Spring, Summer
see all courses

Estimated Cost Breakdown

All courses in this program are paid for individually. An application form is required to establish candidacy in this program. From the 'Apply Now' button, complete the online application and pay the application fee if applicable.

Application & Candidacy Fee

200.00

Estimated Program Tuition

7200.00

Estimated program textbook/materials

1000.00

*The Application & Candidacy Fee establishes your candidacy in the program for a period of time covering normal progress toward completion and may allow you to access a variety of program benefits.

**Federal Financial Aid Gainful Employment Disclosures

The U.S. Department of Education requires colleges and universities to disclose certain information for any financial aid eligible program that, “prepares students for gainful employment in a recognized occupation”. This information includes program costs; occupations that the program prepares students to enter; occupational profiles; on time completion rate; and for the most recent award year: the number of students who have completed the program, the number of students who complete the program within the estimated duration, the job placement rate, and the median Title IV and private loan debt incurred by those who complete the program. For gainful employment information for this program, visit our Financial Aid page.

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Keep up to date on the latest news and offerings in Marketing, Sales & PR

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning